6. Background information about the app

Reading Trainer for Android

After Reading Trainer for iPad, Reading Trainer for iPhone/iPod Touch and Reading Trainer for Windows, the newest product by Heku IT is Reading Trainer for Android.

The fragmentation of the Android device market has been a new challenge for us: How can we publish Reading Trainer on Google's smartphone platform and simultaneously keep our accustomed quality standard? Since September 2012, our answer to this question is available at the Google Play Store.
The launch of Reading Trainer for Android was accompanied by a highlight: Deutsche Telekom nominated our Android version as one of September's TopApps and presented it to their customers by MMS.

Reading Trainer for Android was developed with great attention to detail and based on the latest programming techniques. In terms of adapting to the different classes of devices and operating systems, quality assurance and testing, we were able to exceed our high quality standards even further. To achieve this, we also invested in fundamental components of the app and thus were able to build a completly new user interface on top of an innovative foundation.

The result is an app that combines our proven learning techniques with the advantages of the Android platform. Effective training with a variety of exercises and insightful statistics is therefore now open to the large number of Android users around the world.

7. Key messages and Unique Selling Points

• Improves your reading speed and retention rate
• Improves your mental capacity
• Award-winning educational software
• Highly motivational and incredibly fun gaming concepts
• Exercise for your eyes
• 12 different exercises
• Concentration training and self evaluation
• Available in English, German, French, Italian, Spanish, Portuguese, Polish, Turkish and Russian
• Detailed statistics to track your success
• Read faster and more effective
• Get your daily work done faster

8. Market successes of Reading Trainer for iOS

• Winner of the iTunes Rewind 2011 Award, Apple's App of the Year 2011 in DE, AT and CH
• Reached the #1 position paid overall charts in 8 countries
• Reached the #1 position of the education paid charts in 38 countries
• Reached the top 10 of the paid overall charts in 25 countries
• Reached the #1 position of the paid overall charts in Russia in less than a week
• Was featured “App of the Week” in over 20 countries, like Germany, Switzerland, UK, USA (education category), Italy, France, Spain, Mexico and in almost all Spanish speaking countries of South America
• Headliner of Deutsche Telekom Newsletter, sent to more than 600.000 users
• Official educational software of schools in the U.S. and recommended in the UK
• The iPhone and iPad versions received 16,351 costumer ratings around the world with an average grade of 4.5 out of 5 stars

9. Market success of Reading Trainer for Android on Google Play

• Reached the #1 position of the education charts in Germany and France 5 days after introduction on Google Play
• Reached the top 10 of the education charts on Google Play in 20 countries
• Received 8,504 customer ratings around the world with an average grade of 4,7 out of 5 stars
• Holds a top 10 position in the German education charts for 32 months

10. Market successes of Reading Trainer for Windows Phone 8

• Reached the #1 position of the paid overall charts in Germany
• Reached the #1 position of the education charts for paid apps on the Windows Phone Store in the UK, the US and 39 more countries
• Received 832 customer ratings with an average grade of 4,6 out of 5 stars

11. Market successes of Reading Trainer for Windows 8

• Reached the #1 position of the paid overall charts in Germany
• Reached the #1 position of the education charts for paid apps on the Windows Store in the US and 43 more countries
• Reached the top 10 of the overall charts for paid apps on the Windows Store in France, Italy, Russia and Switzerland
• Received 589 customer ratings with an average grade of 4,4 out of 5 stars

12. Market success of Reading Trainer for Android on the Amazon Appstore

• Reached the #1 position paid overall charts in Germany and Spain
• Reached the #1 position of the education charts for paid apps in 7 countries
• Reached the top 15 of the overall charts for paid apps in 7 countries
• Received 330 customer ratings with an average grade of 4,6 out of 5 stars

13. Certifications

Trusted App, apptesting.de
Reading Trainer for Android was tested and certified by the independent provider apptesting.de to meet the highest privacy standards. The test report can be found at Trusted App at apptesting.de, the certificate in the image section of this website.